The sporting powerhouse that is Manchester

The sporting powerhouse that is Manchester

As massive fans of sport – both for pleasure and for business – we were pleased, but not surprised, to see Manchester shortlisted as one the final 10 cities for the SportBusiness Ultimate Sports Cities 2016. For the Firework team, whether it’s working with Sir Bobby Charlton on behalf of his charity Find a Better Way or attending the city or one of its stadiums for an event, Manchester and the North West is certainly at the heart of sport.

There seems little sign of this stopping. Whether it’s the return of Soccerex to Manchester Central, the UCFB opening its third campus at the Etihad stadium or the BBC’s continual flagship coverage of sport from Media City, the region remains a hub of who’s who in the business of sport. And despite the competition that clubs face from the leisure industry in appealing for consumers’ spare time, it’s hard to beat the excitement of a live event.

We’ve had the opportunity to work with some of the leading sports presenters and get them involved in many of the ‘business of sports’ events we arrange for our clients, as well as working directly with many of the teams based at the stadiums as customers of our clients looking to promote thought leadership on various topics within the industry.

With the ongoing talk of the Northern Powerhouse, we’re sure that, given some of the leaders operating locally, the ‘Sporting Powerhouse’ will continue to be a major theme within this subject. Of course, 2016 also marks the 50th anniversary of the 1966 World Cup, which will undoubtedly involve some of Manchester’s most renowned sporting contingency.


At Firework, we’ll be looking to expand our credentials in this area as we bring together new staff and sports clients to promote the great work taking place in the arena. Whether we personally make the new half marathon announced for Manchester this October is still up for debate, but we’ll certainly be at the Etihad to watch Coldplay and the Stone Roses

We’re delighted to see new signs of sporting success springing up all around the Greater Manchester area. If you’re in the business of sport and want to reach a wider audience, get in touch – we’re happy to help whether it’s getting more ‘bums on seats’ through great social media and content, or announcing new events and activities to create hype around your venue or sport.


Andrea Hounsham

Director & Co-Owner of Firework PR

Follow Firework PR on Twitter @fireworkpr

Posted: 22 March 2016

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