North West PR firm expands client list with national consumer win
Firework PR has added to its consumer roster with new travel and leisure client, The Motorhome Holiday Company. Appointed to raise the newly launched company’s profile as an online national motorhome rental company, Firework PR will run an integrated brand building and creative media campaign. This will drive awareness of The Motorhome Holiday Company’s innovative routes to market intended to shake up what has been quite a traditional sector.
Matt Sims, CEO & Founder of The Motorhome Holiday Company, said “There are many holiday makers and travellers looking to take to the road on a motorhome adventure and want to hire in the first instance, either as a ‘try before you buy’ or simply as a fun holiday. We are tapping into an area of strong consumer demand and will be taking our unique online approach in this sector to build a loyal tribe of fans. This will involve a personalised customer-engagement strategy, something we’ve taken from our US counterparts.”
“We already have a great relationship with Firework and trust them implicitly to support our business plans. The team goes above and beyond what many see as core PR, which will help us gain attention within the trade and consumer national travel space.
With its expertise and connections, we’re confident in Firework’s ability to be a strategic partner. It’s an exciting time for us and we are thrilled to have the team on board.”
Headquartered in Bristol but soon to expand nationally across the UK, the Motorhome Holiday Company has already secured a spot at the forthcoming NEC Motorhome Show in February where it will be running a free to enter competition to win a week’s holiday in a premium family motorhome. It will be announcing new partnerships and developments in the run up to and at the show.
Andrea Hounsham, Director of Firework PR, commented, “We have worked with Matt for many years on a number of different projects and are thrilled to be involved from the beginning of this new adventure. Whilst it is great for us to build upon our consumer travel credentials, what’s really exciting is that Matt is always willing to take risks and push the boundaries of communications. We are looking forward to going on this journey to launch The Motorhome Holiday Company.”
Firework has strong credentials in the travel and leisure sector combined with clients in retail, technology, charity, legal and sport sectors.