Sporting success for Firework PR

Sporting success for Firework PR

Leading Sports CRM Agency, Goodform, has chosen Firework PR to raise the national profile of its forthcoming Sports CRM Summit, taking place on the 16th September at the Birmingham ICC.

Firework PR will run a media relations campaign to increase awareness of the event as well as partner with Goodform on the event management side.

The appointment adds to the agency’s roster of of long-standing and loyal clients. Firework PR launched in January 2012 with its flagship client, The Mere Golf Resort and Spa, from which it has built a base of retained clients including Advanced Business Solutions, which incorporates dedicated programmes for Advanced Ticketing and Advanced NFP (Not-for-Profit), social health enterprise Food Dudes, and post and full production companies and The agency also works on a flexible and ongoing project basis with companies including leading national recruitment brand, Blue Arrow.

“Firework PR offers a relevant mix of communication skills, event management experience and established contacts in both the sports business, technology and media industries. We are seeking to raise the profile of our annual industry event, The Sports CRM Summit, and wanted our first PR partner to have the experience that will help to put it on the national agenda,” commented Jennie Spillane, Marketing Manager at Goodform.

“With Goodform’s Sports CRM Summit taking place at the International Conference Centre in Birmingham, it is looking to draw bigger audiences than ever. With an eye-catching range of sports brands already confirmed – from the Rugby World Cup 2015, British Athletics, British Rowing and football clubs Derby County and Cardiff City – we intend to make this a must-attend sports business industry event. We will also be drawing upon our strong network of influencers to add weight to its success,” said Andrea Hounsham, Director of Firework PR.

Background about Goodform

Goodform specialises in the provision of CRM, digital marketing, data, research and membership services for the sports industry. Established for 12 years we have built up an impressive, high-profile list of clients which include; British Athletics, Rugby World Cup 2015, Silverstone, RBS 6 Nations, Rugby Football Union, Welsh Rugby Union, Hampshire Cricket, Watford FC, the Professional Cricketers Association, Sunderland AFC, Sheffield United FC plus many more.

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Posted: 20 May 2014

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