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Soccerex hits the North West with Manchester’s greatest adopted son

Soccerex hits the North West with Manchester’s greatest adopted son

Manchester welcomed its most famous adopted son, football legend Sir Bobby Charlton, who officially opened Soccerex this morning at Manchester Central with the welcome words: “Thank you to Soccerex and Manchester Council for bring everyone to Manchester, a place I started playing football in in 1953.”

Sir Bobby was there in his capacity as founder of Find a Better Way, a Cheshire based charity that he founded aimed at eradicating landmines.

With its roots firmly in sport, the charity was using the global football event as a platform to launch its latest strategic goals, which have been established since the appointment of its new CEO, Martin Dansey – the full press release outlining the details of these are below. Sport has long been recognized as a mechanism for driving social change and this event provides an opportunity for the charity to raise awareness to like-minded organisations with a strong CSR agenda, especially for those that engage in football.

We used the opportunity to engage with key media to brief them on Sir Bobby’s latest vision for the charity. We were honoured to have the charity’s ambassador, Giles Duley, a triple amputee, a veteran war zone photographer of ten years, who only returned from the Syrian/Lebanese border yesterday.

We’ll be focusing our efforts to raise the profile of the exciting next phase of the charity’s strategic plans and we were delighted to be able to brief key media today on this story. Please read the full press release (below); we hope it inspires you to get involved in this very worthy cause.

Andrea Hounsham, Director of Firework PR
Follow Firework PR on Twitter @fireworkpr and follow Find a Better Way on Twitter @FABW_UK

Sir Bobby Charlton Lines Up his Latest Goals at Soccerex 2014 – England & Manchester United Legend unveils latest plans for his charity ‘Find a Better Way’
8th September 2014: Renowned sports legend and founder of leading landmine charity, Find a Better Way, Sir Bobby Charlton, will today unveil the strategic goals for the organisation at Soccerex. The charity has teamed up with some of the most eminent scientists in the country and today announces updates on its projects with Manchester University and the EPSRC (Engineering and Physical Sciences Research Council) involving investment of over £1 million, as well as strategic plans for regenerative medicine.

This news also coincides with the official announcement of the charity’s new CEO, Major Martin Dansey, who brings extensive military and academic experience to the full-time role.

Find a Better Way has roots firmly in football through Sir Bobby’s work as a global soccer ambassador. Having witnessed the social plight of people through the devastating effects of landmines, he founded the charity in 2011, with the goal to rid the world of the effects of landmines by harnessing cutting edge technology. The charity works in three key areas: detection, protection and regeneration.

“Find a Better Way is harnessing the global language of soccer to educate the world of the dangers of landmines. With soccer schools operating in some of the most heavily mined countries in the world, from Lebanon, Cambodia, Laos and Vietnam. Today’s Soccerex convention gives us the opportunity to launch our future plans to a football community that has been incredibly supportive of our plans to date and we hope will continue to be,” comments Sir Bobby Charlton.

“Today marks an exciting transition for Find a Better Way, where we are focusing on raising awareness of the opportunities to develop technology to make the demining of landmines quicker, safer and significantly cheaper. The charity has evolved from a group of trustees who have dedicated themselves to the cause into a more strategic organisation with specific goals to achieve in our three core areas of focus,” comments Martin Dansey, CEO, Find a Better Way.

Latest news on projects announced today are:

  • Joint technology developments projects with Manchester University that have achieved new innovations in technical development around demining technology as well as a new £1million competition with the EPSRC (Engineering and Physical Sciences Research Council) in order to stimulate completely new demining technology.
  • New humanitarian research projects with the charity sponsoring students looking into the distribution and effect of education and charitable humanitarian programmes in landmine blighted areas.
  • New strategic focus on regenerative medicine solutions for the victims of landmine explosions. This involves pioneering research in both the UK and the US which aims to provide the engineering of biological replacement limbs.
  • Teaching surgeons from effected countries how to perform proper amputations using the latest techniques learned on the battlefields of Iraq and Afghanistan, whilst also designing low cost high function prosthetics. Both projects are in conjunction with Imperial College London.

Posted: 8 September 2014

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