Technology is becoming every company’s DNA
People may refer to it as the digital era, reference ‘digital disruption’ as industries evolve, converge and discuss how the economy is becoming more and more driven by technology. But one of the challenges surrounding this is the need for more tech-savvy workers – at all levels.
The challenge in finding the right talent to fill this gap in your organisation is not going away. The skills gap or shortage is top of the media agenda as people strive to attract and retain the best talent in their companies.
So what has this got to do with PR and communications? As companies feel the pinch in this pressurised talent pool, we should turn to the company story……ask yourself a few questions:
Are you portraying the innovative approach your company is taking to the role of technology within your organisation?
Is technology part of the DNA of your company proposition?
Has IT become a key message that you are telling, in a compelling and appealing way?
How critical is having the right technology skills to ensure you’re able to retain that leading edge position with the operations of your IT infrastructure and the positive impact this has on the customer service you offer, as an example?
Your company may not operate in the industries that are traditionally seen as ‘tech’ territory – but one could easily argue that in this new digital era, not many companies can avoid placing technology at the heart of their business. But it makes no sense for organisations to invest in technology and then subsequently have a serious gap in their tech skills. So make sure you’re telling people how technology become a key area of operations, how you value your IT team’s role in ensuring you have embraced technology in innovative ways, whether it is offering a personalised service to customers or leading the way in how the Internet of Things will enhance your offering.
Corporate messaging and content can bring alive the technology strategy which is at the centre of your business. Whether it’s through some high profile news about improved services, or quirky blogs explaining how important your digital team is, through to new initiatives around social media. The content and profile will be invaluable to your recruitment and talent management plans.
If you do this right, it will help you to attract the right skilled staff. And, as important, help you to retain the technology talent you have already invested in. So make sure you’re using PR to turn this digital era to your advantage. Get in touch if you’d like to discuss this further – we’ve a wealth of experience in this area and can get very passionate about this subject!
Director & Co-Owner of Firework PR
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