Glaisyers launches SME focused campaign
Manchester city centre law firm, Glaisyers, has appointed Cheshire based PR consultancy Firework PR to launch an awareness campaign targeting SME and owner managed businesses across Greater Manchester and the North West. Established over 40 years ago, Glaisyers has developed a specialism in the SME and owner managed business sector and has seen its business grow steadily by reputation. The firm is now looking to grow the practice further over the next two years, building on its success and has engaged Firework to drive awareness of its knowledge and expertise.
Clare Wall, co-director of Firework PR, added: “Glaisyers is already a great success story with a strong team of highly knowledgeable solicitors. We’re thrilled to be able to tap into this to profile its capabilities across the regional and national media. We’ve worked a lot with clients targeting this sector and we’re really excited to be developing Glaisyers profile across the region.”
The campaign will focus on the development of advice led content to the SME business audience on a range of issues as well as setting up the firm’s press office which will run a proactive and reactive media and influencer relations programme. Firework will also be responsible for media training the Glaisyers’ team.
Nick Johnson, Managing Partner, Glaisyers commented: “We are embarking on the next phase of the firm’s growth and have invested in a number of areas to raise our profile, including the launch of a new website. Firework’s understanding of the legal market as well as small owner manager businesses with regional and national media made them an obvious choice as our PR partner.”
The Firework team has worked extensively in the SME sector over the past 15 years advising brands such as AXA Insurance, Royal Mail, British Gas, MORE TH>N Insurance and Microsoft. The team also specialises in the legal sector advising local and national firms.