North West agency expands charity roster with Retrak win
Firework PR has been appointed to raise the profile of children’s charity, Retrak, headed up by former Chief Constable of Greater Manchester Police, Sir Peter Fahy. The Cheshire-based communications agency will help to raise awareness of Retrak’s work with vulnerable children in Africa and South America through an integrated communications campaign. This is designed to capture both regional and national interest to drive both fundraising and awareness of its vision that no child should be forced to live on the street.
Rob White, Director of Development at Retrak, said: “Retrak exists to improve the lives of street children and young people, and support their families and communities, however this is only possible through generous charitable donations from the public. It is so important, therefore, that our messages are clearly highlighted to show the difference this support makes. We have a strong relationship with Firework and are confident of their expertise to vocalise our work and become a vital extension to the Retrak team.”
Clare Wall, co-director of Firework PR, added: “Retrak has successfully educated many children about the dangers of living on the street and the choices they can make about their future, but there are many children who still find themselves on the streets in some of the world’s poorest and most vulnerable communities. This is a great opportunity to work with the dedicated team at Retrak to make a real difference to the valuable work they do.”
The campaign will focus on a review of the brand messages, content development, the implementation of a press office and a media and influencer relations programme. Firework will work alongside the existing communications and fundraising teams to support the vital work of the charity’s international teams over the coming months.
Founded in 2012 by ex-London PR Directors, Andrea Hounsham and Clare Wall, Firework PR offers creative and focused PR communications consultancy with a flexible, cost-effective approach.
Notes to editors:
Retrak is a faith-based child-centred international development organisation which believes that children thrive best in a safe, loving and caring family environment. It supports street children in Africa and South America to make a positive difference to their lives and choose a more positive future within either a family setting or move to independent living within the community. Retrak’s proven approach has become a powerful instigator of change and has gained the support and trust of communities on the ground in Uganda, Ethiopia, Malawi and Kenya.
Firework Public Relations is a boutique communications agency based in Knutsford, Cheshire and London. It offers creative and focused PR consultancy with a flexible, cost-effective approach for companies looking to raise their profile to both regional or national audiences. Firework PR was established in 2012 by two experienced ex-London agency directors, Andrea Hounsham and Clare Wall. Its client experience covers global brands including Microsoft, Dell, eBay and Sony through to small, innovative start-ups that value the role of PR.