Managing Milestones

Managing Milestones

This week saw a milestone event for our client, Advanced (previously Advanced Computer Software Group). Under the leadership of its CEO, Gordon Wilson, the company is going through a major transformation process which, on Monday, involved the launch of its flagship Midlands HQ, at the Mailbox in Birmingham, coinciding with the announcement of its major new rebrand – under the helm of its Chief Marketing Officer, Sally Scott. Advanced also announced 400 new jobs for the region – part of Advanced’s innovative and inclusive talent acquisition programme of 1000 roles over the next 18 months. You can watch the company’s new video – – to share the excitement.

It was also an incredible milestone moment for us at Firework. We worked closely with the internal PR team and senior leaders at Advanced to plan and execute the day’s launch event which included its customers, partners, regional industry leaders and dignitaries who came along to welcome Advanced into Birmingham and celebrate with the team, as well as meet the 60 new recruits. The supporting media strategy worked well with the first coverage hitting at 6.30am on BBC Midlands Today, following pre-recorded filming that took place over the weekend. Not only was this trailed throughout the breakfast show but it also culminated in a full feature which was shown at the lunchtime news slot. The media execution was very much a partnership effort with Marketing Birmingham too and a significant result for all involved, which you can watch here. This was just one of many milestone pieces of coverage that was achieved.

PR may be well reported as one of the most stressful jobs around but for us, it’s managing the nerves and anticipation which makes it fun and the resulting reward from such adrenalin-infused events like these that keep us motivated. Behind the scenes, we know it’s the intricate planning, story-development, forensic proofing of content and detailed briefing sessions so everyone on the day knows exactly what they are doing and when, that ensures it all comes together on the day.

So we’re taking a well-earned moment to enjoy this milestone and invite you to get in touch if you have a need to announce some news – whether it’s company development, product, service, office or store, we’ll help to ensure it’s a success.

Andrea Hounsham

Director & Co-Owner of Firework PR

Follow Firework PR on Twitter @fireworkpr

Posted: 13 April 2016

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