Specialist team wins two awards at PRCA Dare Awards
13th July 2018: Knutsford-based communications consultancy, Firework PR, has scooped two top honours at the PR industry’s acclaimed PRCA Dare Awards.
Beating off stiff competition, the team of senior PR professionals lifted the awards for Best Consumer Relations for their work with Electricity North West and Best Trade and B2B Campaign for their work with Advanced.
Andrea Hounsham, co-owner and director of Firework PR, commented: “We are absolutely thrilled to have won not one, but indeed two highly sought after accolades at one of the most celebrated award ceremonies in the PR industry calendar. Electricity North West and Advanced are two major organisations of great importance to Britain, and to have worked with them to deliver award-winning campaigns is a real testament to the uncompromising teamwork, creativity and commitment we all share.”
The PRCA Dare Awards strive to seek out and reward the very best PR and communications professionals across the UK, decided by a panel of highly respected industry experts across six regions. Open to all parties involved in the use of PR for communications purposes, the awards are highly sought after and winners represent the pinnacle of the industry.
Clare Wall, co-owner and director of Firework PR, said: “In what are incredibly competitive categories, we are overwhelmed to see our hard work and dedication truly recognised. Our team work tirelessly to deliver real results that impact our clients’ bottom lines, and to be judged by our harshest critics – fellow PR professionals – as achieving this in the best way possible, is truly humbling.
Big thanks go to our clients, who trust our judgement, believe in our team and provide us with the creative space to really help them shine.”
Founded in 2012 by ex-London agency directors, Andrea Hounsham and Clare Wall, Firework PR is a boutique communications agency based on Booths Park in Knutsford, which offers creative and focused PR consultancy. The experienced team of senior consultants have worked with brands including British Gas, AXA Insurance, Microsoft, Dell, eBay and Sony as well as innovative start-ups and SMEs.
Working with Advanced, Firework PR created and implemented a highly successful trade and B2B campaign that increased awareness of the UK’s third largest software and services provider through creative and strategic communications.
Sally Scott, Chief Marketing Officer, Advanced, added: “PR has become a strategic weapon in our marketing armoury and Firework has demonstrated a tenacious and creative focus in achieving our goals during a highly transformational business process. Firework has demonstrated how PR can deliver measurable brand awareness.”
Marrying creativity with strategic business thinking, Firework PR delivered a highly successful consumer relations campaign – Switched On – that leveraged Electricity North West’s position as a policy influencer and champion of energy efficiency change. The team delivered a strong strategic platform and long-term legacy for the Switched On campaign resulting in unprecedented levels of consumer engagement that exceeded original targets.
Paul Bircham, Commercial Strategy and Support Director at Electricity North West, concluded: “It has been great to be involved in a campaign that has engaged so many customers. The more people understand our role, the better our reputation is. The Switched On campaign has been instrumental and has seen our consumer awareness and understanding grow considerably, hitting organisational targets ahead of deadline.”