North West PR firm expands client list with consumer win
Firework PR has added to its consumer roster with new client Hobson May Collection. Appointed to raise the online company’s profile as a family business with a passion for unusual and decorative antiques from the UK and beyond, Firework PR will run an integrated brand building and creative media campaign. This will drive awareness of Hobson May Collection and its availability online to service a global market, helping to gain new interest in what can be a very traditional sector.
Based in Chelford, Cheshire, the online business is run by mother and daughter team Carole Hobson and Rachel McGrath who have 30 years’ experience working with designers and private clients in both the UK and Europe. Hobson May Collection takes inspiration from the classic English country house, old school gentlemen’s clubs and the glamour of the French chateau. Mixing this with more contemporary pieces creates a perfect portfolio for the 21st Century home.
Rachel McGrath said, “These days, more people are looking to introduce antique items into their homes to bring a unique, personal element to their décor. They are no longer so hung up on eras but are instead coveting interesting pieces that really speak to them. We are therefore tapping into an area of strong consumer demand and will be using our experience and connections to curate an exciting online collection from which to build a loyal fan base.
“It was important to find a communications partner that could create an interesting story to help Hobson May Collection stand out from the crowd in a highly competitive market. In addition, we needed a senior team that could simply lead our communications whilst we’re running the business. With its proven expertise, we’re confident in Firework’s ability to deliver. It’s an exciting time for us and we are thrilled to have them on board.”
Andrea Hounsham, Director of Firework PR, commented, “This plays not only to our strengths but also to the personal interests of our team, so we can’t wait to get started. We are looking forward to helping Carole and Rachel raise awareness of Hobson May Collection and share its stunning antiques to create demand with its target markets.”
Firework has strong credentials in the consumer, ecommerce and retail arena, combined with clients in travel and leisure, technology, charity, legal and sport sectors.
Firework Public Relations is a boutique PR agency based in Knutsford, Cheshire and London. It offers creative and focused PR consultancy with a flexible, cost-effective approach for companies looking to raise their profile to both regional or national audiences. Firework PR was established in 2012 by two experienced ex-London agency directors, Andrea Hounsham and Clare Wall. Its client experience covers global brands including Microsoft, Dell, eBay and Sony through to small, innovative start-ups that value the role of PR.
For further information, contact Firework PR: