Firework PR has been appointed by the award-winning central Manchester urban health spa, Bali Health Lounge, to run a brand-building campaign to raise awareness of its new membership programme. The win follows a rigorous competitive tender process involving nine agencies.
Firework demonstrated a creative and sustainable approach that mapped onto the spa’s ambitions growth plans.
Housed in an attractive former Victorian textile factory in the centre of Manchester’s vibrant Chinatown, the urban day spa offers a variety of holistic massages, facial and body treatments reflecting the best in traditional Eastern and contemporary healing therapies.
Andrew Pitayanukul, Commercial Director, Bali Health Lounge said: “Our purpose is to help all people live a healthier lifestyle with less stress, more relaxation and lasting wellness through massage and facial therapy. We provide a peaceful, customer service led experience to all our guests, transporting them from their stressful city lives to a place of escape and well-being. We pride ourselves on our handpicked team of highly-skilled and certified therapists who are committed to ensuring all our guests leave rested and rejuvenated. Firework was chosen for its experience in this sector and its creative and sustainable campaign over the coming months.”
Firework PR’s brief is to launch Bali Health Lounge’s new membership programme. This will be a new and unique way for Manchester’s stressed city-centre workers and residents to experience and benefit from the spa’s excellent massages on a regular basis.
Clare Wall, Director of Firework PR said; “Here at Firework we have a strong background in the leisure and lifestyle sectors and Bali Health Lounge is one of Manchester’s best-kept secrets. It’s a great brand for us to work on and the team has a lot of experience bring to the campaign.”
‘We are very much looking forward to raising the profile of the brand in Manchester and the north west, using a combination of traditional and digital media channels to promote the benefits of its wealth of expertise in traditional Eastern treatments.”