Advanced NFP, which forms part of Advanced Business Solutions (Advanced), has appointed Firework Public Relations to assist with its corporate and product PR.
Advanced NFP provides CRM, membership management, fundraising, donor management, and web integration solutions to more than 1,000 organisations within the UK not-for-profit sector, including charities, membership organisations, education, NGOs and sports governing bodies. Customers include WWF, Amnesty International, RSPB, Marie Curie, the Woodland Trust, Victim Support and Friends of the Earth.
Advanced Business Solutions provides a range of innovative, market leading business solutions to the UK public, private and not-for-profit sectors and is part of Advanced Computer Software group plc, one of the largest software businesses headquartered in the UK.
The new PR campaign will raise awareness of Advanced NFP’s success and its breadth of offering through an integrated communications campaign encompassing influencers, media and social media channels.
Firework PR launched in January 2012 and has built its business on the success of its flexible, cost-effective model for businesses looking for PR communications to deliver real business value. It has a network of consultants operating across the UK. Firework PR already works with Advanced Ticketing, previously known as IRIS Ticketing, which also forms part of Advanced Business Solutions.
“The Firework team has developed a proven strategic communications model which ties in closely with our new business programme. With Firework, there is a determination and drive to engage across the business to ensure PR is integrated with marketing and sales, a compelling proposition that demonstrates an understanding of our business priorities,” commented John Buckley, marketing manager at Advanced NFP.
“Advanced NFP has over 1,000 customers including a wealth of well-known British brands. These organisations have gained substantial value by using Advanced NFP’s solutions, from boosting membership to controlling costs. We will be drawing on our experience of working with global technology brands combined with our integrated content-driven approach to tell the Advanced NFP story through all communications channels,” said Andrea Hounsham, Director of Firework Public Relations.