North West PR firm expands client list with Children’s footwear brand
31st March 2017: Firework PR has added to its consumer roster with new client Chipmunks. Appointed to build awareness of the children footwear brands, Firework will run an integrated brand building and creative media campaign with marketing and public relations efforts focused on driving traffic to www.chipmunksfootwear.co.uk.
Owned by Courtaulds Footwear, Chipmunks has creative and sourcing teams based in Cheshire and the Far East and manufactures almost all its products in its own factory in southern China. Boasting a large independent retail base across the UK and ROI, the collection is also stocked by many big names on the UK high street including Debenhams, House of Fraser, JD Williams, Brantano and Jones Bootmaker.
Commercial Director, Justin Taggart, said, “Having spent the first couple of years perfecting our core range, we now have a commercially successful brand of quality and affordable shoes. We chose Firework to help us now raise awareness of the brand both on and offline to support our ambitions to scale and expand the business both the UK and overseas.”
Emma Beardsley, Associate Director of Firework PR, commented, “Chipmunks is a fabulous, fun brand that plays not only to our strengths but also to the personal interests of our team. We’re really excited about the campaign and looking forward to really raising awareness of Chipmunks in national, regional business and consumer media.”
Firework has strong credentials in the consumer, ecommerce and retail arena, combined with clients in travel and leisure, technology, charity, legal and sport sectors.
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For further press information / photography or product samples please contact Emma Beardsley on 07946 899590 or email [email protected]
Owned by Courtaulds Footwear, Chipmunks is a collection of fun and fashionable children’s shoes that offer value for money without compromising on quality. Chipmunks knows that infant shoes must be flexible and roomy, its wider fitting accommodates young toes and feet allowing them to grow naturally without restrictions or pressures.
The brand is owned by Courtaulds, which was established in 1816 and is made up of several divisions including footwear, intimates and legwear and produces over 120 million garments and shoes every year. Its legwear division includes household names like Gossard and PrettyPolly.
Visit the website at www.chipmunksfootwear.co.uk