31st March, Knutsford: Consumer lifestyle brand, WIFF Candles has chosen Cheshire based boutique public relations agency Firework PR to launch its new range of scented candles and diffusers. The locally based North West company has ambitious plans to stand out from the crowded candle market, and has chosen Firework for its consumer credentials and creative approach. Associate director, Emma Beardsley, will head up the account.
“We were excited by the fresh and colourful branding that WIFF has developed, which we believe has a strong opportunity to capture the attention of the home market. We know PR can provide that springboard that growing startups need and we look forward to creating a challenger brand to some of the more established companies in this market,” comments Emma.
The husband and wife team launched the WIFF brand at the start of 2017 and have started with a targeted campaign to the independent gift shop sector but their ambition is to secure deals with high retailers such as Selfridges, House of Fraser and John Lewis.
“Our brand is all about being bold, creative and imaginative, to avoid any scent of staleness. That’s exactly why we chose Firework PR – they demonstrated an impressive level of understanding of the essence of our brand, what we stand for and why it needed to do things a little differently. The team’s track record with small businesses was also important to ensure they understood what it takes,” says Graeme Winchester, Founder of WIFF Candles.
WIFF Candles joins Firework’s growing roster of consumer clients that includes home and leisure, retail and charity organisations.
Firework Public Relations is a boutique PR agency based in Knutsford, Cheshire and London. It offers creative and focused PR consultancy with a flexible, cost-effective approach for companies looking to raise their profile to both regional or national audiences. Firework PR was established in 2012 by two experienced ex-London agency directors, Andrea Hounsham and Clare Wall. Its client experience covers global brands including Microsoft, Dell, eBay and Sony through to small, innovative startups that value the role of PR.
To find out more please visit: www.fireworkpr.co.uk and follow us on Twitter and Facebook
Andrea Hounsham at [email protected] or call on 07783 535928
Clare Wall at [email protected] or call on 07974 161127