Firework PR has been appointed by Find a Better Way, the north-west charity founded by Sir Bobby Charlton to rid the world of the effects of landmines by harnessing cutting edge technology.
The charity was founded in 2011 and has achieved a strong following of loyal supporters organically through its extended network of contacts. However, as it embarks on a new and exciting phase of the charity’s development, it is looking to secure a broader base of support to continue its work. The PR campaign will drive national awareness of the charity’s progress to date as well as launch new strategic projects to complement’s the charity’s overall goals.
Find a Better Way focuses on three key areas; detection and eradication of landmines; protection of and education of children about the dangers of landmines and finally, regeneration efforts to reverse the effects of landmines through humanitarian programmes focused on generating communities and individuals alike. Research is at the heart of the charity and the new ambitious plans will include the launch of pioneering research on a global stage.
“The Firework PR team offers a wealth of experience in the world of sport, not-for-profit sector as well as bringing in broad consumer and business communication awareness skills. Firework PR showed an ability to swiftly map onto our priorities whilst demonstrating the return on investment PR offers to ensure that every penny counts, which is critical to us as a charity and to our supporters,” commented Martin Dansey, CEO, Find a Better Way.
“We were keen to show that PR can be a flexible communication tool which offers focused, effective and fast results with a high impact. The campaign delivers a content-driven approach with creative ideas that will drive awareness with existing loyal supporters and appeal to and engage with a broader audience. We’re very passionate about the charity’s goals and are absolutely delighted to have been chosen to represent Find a Better Way,” said Andrea Hounsham, Director of Firework PR.