A national festival headlined by renowned Michelin-starred chef Tom Kerridge has appointed Knutsford’s Firework PR to run a hyper-local awareness and promotion programme, complementing the existing marketing campaign, for the final leg of its four-date summer tour. Pub in the Park 2018 is a laid-back celebration of the very best food and music the country has to offer, and for the first time, is coming to The Lambing Shed on 7-9 September.
Harnessing their unique local knowledge and enviable contacts, the award-winning Firework PR team will work closely with the festival’s existing PR and marketing team to ensure the stellar line up of chefs, pubs and music at Pub in the Park, Knutsford become established as Cheshire’s top event of the summer.
Rebecca Badenhorst, Marketing Manager at Brand Events, which runs Pub in the Park, said: “With strong credentials in the food and drink and events industries, combined with an unrivalled local team presence, Firework PR was the perfect choice help us spread the word within the Knutsford community and surrounding areas.”
“We’re looking forward to working with Firework to make this an incredibly memorable event for people across Cheshire.”
Over the next four weeks, Firework PR will focus on driving awareness of Pub in the Park through a creative and robust social media campaign, supported with direct marketing and a hyper-local outreach campaign.
Clare Wall, co-founder and director of Firework PR, added: “We are thrilled to have been appointed by Brand Events to help launch Pub in the Park in Knutsford. It’s an opportunity we are all passionate about, not least because it’s in the birthplace of our business, but because it combines so many wonderful aspects of the Cheshire lifestyle – great music, incredible food and fantastic people.
“After our two recent industry award-wins, this appointment is further testament to the unique expertise and commitment we have from our team of Firework consultants. We can’t wait to get cracking!”
After big success in 2017 with Pub in the Park, Marlow, Tom Kerridge has extended the tour for 2018, visiting Marlow, Bath, Tunbridge Wells and culminating in Knutsford. The festival combines great live music, chef demonstrations, top quality shopping and other festival fun.
Confirmed acts include Sophie Ellis-Bextor, Tom Odell, Razorlight, Toploader and Scouting for Girls. Food demonstrations will also feature chefs including Tom Kerridge, Candice Brown, Angela Hartnett and Tom Richards.
Adult tickets cost £25 for the afternoon and £40 for the evening. Children’s tickets and VIP tickets also available – visit www.pubintheparkuk.com for full info and use code ‘firework’ to book.