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Ruthin Castle Hotel

Ruthin Castle Hotel

Firework PR successfully handled all media enquiries surrounding the sale of premium hotel, Ruthin Castle, avoiding a potentially crisis situation.

Brief

Firework PR was appointed to handle the urgent communications requirements around the sale of Ruthin Castle in Denbighshire, North Wales which was bought in a joint venture with private equity firm Kepler Capital Ltd, Prima Hotel Group and the existing owners.

The management team required immediate recommendations on how to ensure the change in ownership of the hotel was managed positively from a communications perspective, reached all the appropriate audiences and that next steps were understood.

Activity

Firework PR set up a central point of contact to handle all media relations, enquiries and interview requests regarding the sale of Ruthin Castle. An announcement press release was drafted and issued to key North West and trade media, which outlined in a very factual manner the future plans for Ruthin Castle following its sale. All communication underpinned and reinforced Ruthin Castle’s positioning as a luxury four-star wedding, hotel, spa and conference destination and the benefits of becoming part of Prima Hotel Group.