Firework PR successfully handled all media and press requirements for Milner Boardman during a crisis situation, acting swiftly and effectively.
Milner Boardman chose to work with Firework PR to take a proactive news approach to a potentially controversial announcement, following its appointment to handle the administration of Pearlwild’s Yellow Duckmarine business, a company that had recently hit the national headlines.
Firework PR worked with Colin Burke and Gary Corbett, joint partners of Milner Boardman, to ensure that communications around the appointment were handled sensitively whilst using it as a platform to raise awareness of the credentials of the company. The Liverpool based Pearlwild’s Yellow Duckmarine business had gone into administration that same day, following an incident the previous weekend when one of the company’s vehicles sank in a Liverpool dock. Milner Boardman, specialists in corporate recovery, required an urgent press release to be developed with an official statement agreed and issued to the media that same day.
The Firework team liaised with all media, handling reactive questions and ensuring that factual coverage was achieved in all the key target media. This included BBC News Online and high profile North West news outlets. The story was also picked up by relevant business titles. The situation was contained effectively from a crisis perspective and the Milner Boardman brand was promoted by association with the high profile appointment.
"We were impressed with the speed at which the team created and delivered the press materials and to the media. Whilst we do not normally engage in proactive PR for the business, we felt this story had already received a good deal of media attention and therefore felt it appropriate to issue an update on the status of the situation. Firework acted swiftly and effectively to disseminate the story and arrange interviews to ensure the media had all the information they needed to issue their stories."Gary Corbett, joint partner, Milner Boardman & Partners