Profiling expertise in legal advice
Warrington based law firm, FDR Law, engaged Firework to raise the company’s profile primarily across the North West region. The largest solicitors in the Warrington area, FDR Law is a full service firm with offices in the town centre and Frodsham, Stockton Heath and London (by appointment only).
Following a company-wide re-brand the objective was to promote FDR Law as a trusted and experienced advisor to businesses, and raise the profile of its wealth of legal experts, across its commercial and private client departments. In addition FDR Law wanted to deliver a regular flow of news on the firm’s activity, their heritage in the area and their continued support for the Warrington community.
The Firework team kicked off the campaign with the creation of a series of news stories focusing on the firm’s activity around people appointments, deals and business wins. This was complemented by regular articles to provide thought leadership advice and insight around its areas of expertise on legislative changes, covering subjects such as the importance of writing a will to the right to work legislation for employers. The other key focus for the team was the opportunity to comment on high profile topical cases such as the Alton Towers ruling, the Chancellor’s autumn statement and a Supreme Court divorce settlement ruling.
‘Wills’ feature : Stella, Sunday Telegraph Magazine
Firework helped to raise the profile of the FDR Law brand regionally by achieving regular coverage across key regional publications and local newspapers, as well as delivering coverage in the Sunday Telegraph’s Stella Magazine, Sunday Times YOU Magazine and a range of national legal and business titles. In addition, FDR Law’s Head of Civil Litigation was interviewed on BBC Radio Merseyside advising on the difficult and sensitive issue of testamentary capacity. Firework also assisted FDR Law in developing a series of commentators across the firm on employment law and HR issues, divorce and separation, wills and financial management and property and conveyancing.
" Firework has helped raise awareness of our growth and successes, achieving regional and some national coverage for FDR Law. They have demonstrated their ability to understand the legal market and communicate the breadth of expertise in the thought leadership content it develops."Oliver Burton, CEO, FDR Law
" We established a good working relationship with Firework who were recognised as an extension of our team. They have a professional ethic, producing regular reports and monthly catch ups to ensure the individual campaigns were on track."Helen Stott, Marketing Consultant, FDR Law
" Firework has developed some excellent employment law and HR articles which help to bring to life the knowledge and expertise of the FDR HR service through blogs, articles and comments in national specialist HR media."Kim Hayton, HR Director, FDR Law