Through a proactive and tailored campaign, Firework delivered a successful launch campaign for hamper business, Box Clever Hampers, achieving key regional coverage.
Box Clever Hampers appointed Firework PR to launch its business to the regional media in Spring 2012. The PR activity was designed to raise awareness of the availability of the local service, which was focused on providing the best of British, where possible, and the most luxurious bespoke hampers developed in the North West.
Firework PR worked with all the key regional and local media to secure news coverage announcing the new service to drive Christmas hamper orders for both consumers and to the corporate market. This involved photo shoots at the farm where the business is based, bringing alive the story for the media. Box Clever Hampers used this news content to drive its social media campaigns ensuring an integrated communications approach.
The launch campaign alone delivered on-message news coverage in the key regional and local titles. In addition, an in-depth feature piece which included a profile as the lead cover story in IN Cheshire, one of the leading monthly glossy titles. Box Clever Hampers received new business calls and requests in response to the coverage, driving business prior to the busy Christmas period.
"Firework PR's work has delivered immediate orders. The coverage that the team achieved was directly responsible for driving sales of Box Clever Hampers."Georgina Jones, Director and Owner of Box Clever Hampers