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Advanced World

Advanced World

Every year, Advanced Business Solutions (Advanced) holds its flagship customer event, Advanced World, which is attended by over 650 customers and partners in London. Firework manages the event’s social media, video, awards and PR as well as support on executive panel briefings and advising on potential keynote speakers and moderators.

With innovative themes designed to ensure its customers can face the future successfully in this face-paced digital era, the event encompasses keynotes, executive panels, workshops and training sessions.

Brief

Advanced World is a high profile event that not only raises Advanced’s profile but also demonstrates its commitment to investment in its customers and partners. Advanced Business Solutions appoints Firework PR to extend the reach and success of this event each year.

Activity

Working closely with the events team at Advanced, Firework is responsible for many aspects of the pre and post event communication strategy. It manages all video strategy for the event, including briefing and interviewing its HALO award winners as well as its senior leadership team.
Firework develops both print and video content for use across multiple channels – social media, company website and media – and to be used in future newsletters & e-marketing campaigns.

Advanced’s HALO awards celebrates its customers’ achievements; Firework develops the annual press release announcing the winners and works with the customers to secure supporting quotes and video content across seven award categories.

Each year new elements are introduced to the event, such as executive panel workshops showcasing the experiences of customers using its products in innovative ways. Firework helps to support and organise these sessions with pre-event brainstorms, briefings and securing high profile moderators from its network of contacts. To surprise and delight its customers, new keynote speakers are also put forward.

Results

Year on year, the number of attendees at the event increases and Advanced receives an excellent level of positive feedback. Advanced is recognised as leading the way in its engagement with customers and as an essential part of the team, Firework is a contributor to the event’s overall success.

Testimonials

"Firework is an integral part of my Advanced World events team. I have complete confidence that they will deliver, on time and autonomously, so I don’t have to worry."
Nina Andrew, Marketing Manager & Project Director for Advanced World, Advanced Business Solutions