Having created company messaging due to a period of diversification, 422.tv and the launch of subsequent brands 422 Vision and 422 Shoots, Firework has achieved regular media coverage to highlight the success that the company has accomplished.
422.tv wanted to raise its profile with regional and trade media, sharing success stories and new client wins including Sony, Facebook, Aldi and Chester Zoo. Firework also recommended developing new positioning given the fast growth and the exciting plans that the company has underway.
Firework worked with the team to develop a messaging framework, pulling together the core strengths and proof points to back up these claims. With this in place, the team commenced proactive news generation building upon the excellent media relationships already in place.
The company has seen regular and high profile stories placed in regional and national trade media. The press office maintains close relations with the relevant media outlets and 422.tv has been able to raise awareness of its profile to target audiences. Together with social media, the news stories have helped to demonstrate the value of consistent and proactive media relations to the team.
"Firework PR is a very proactive and professional team. The team took the time to learn about our business and what goals we wanted to achieve. With a creative and consistent press office, we have been able to secure regular coverage in our target media and always know we are in safe hands."Martin Hulme, Group Technical Director, 422.tv