Sometimes business networking is as easy as going into your own backyard.
That’s how we found our latest client, IRIS Ticketing, right on our doorstep here in Booths Park, Knutsford, in the North West. This is a hidden brand that we came across with some great stories to tell – for example, Clare and I are now busy talking to football clubs such as Liverpool and Everton who have worked with IRIS Ticketing for years, through to organisations like the National Trust and the English National Ballet.
Our brief is to handle its corporate and product PR as the company grows its core sporting venue business internationally and expands into the arts and live events industry. Working at a regional and national level, we’ll be conducting a core media relations campaign as well as community and social media programmes designed creatively to gain interest in the benefits of smart ticketing.
We worked with IRIS Ticketing on an initial six months project focusing on the company’s brand positioning and launched IRIS Ticketing into the arts and live events arena this summer, so it’s great to have been appointed on an ongoing basis now. Here’s to 2013. Happy Christmas all.