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Firestarter: creating the spark to ignite your startup

Firestarter: creating the spark to ignite your startup

A quick Google search throws up example after example of why startups don’t need PR, or can easily do their own: music to the ears of cash strapped new businesses. But the reality is that while you may be doing all you can to spread the word about your company and products, it may not be enough to give you the leverage you need to succeed.

Professional PR services can build brand awareness and strong relationships with both influencers of, and directly with, your target audience. After all, if a company isn’t known for what it does, all its efforts will ultimately be in vain. With conversion rates of 10 to 50 times higher than advertising, PR can jumpstart sales and attract future customers; crucial for the success of your business and reputation, especially when you consider Forbes’ rather dismal figure that 90% of startups fail.

So while hiring a PR team might not be top of your to-do list, perhaps it should be. Good PR is invaluable to any organisation and, long-term, can be a game changer.

If you’re questioning the value of PR investment and wondering if it’s worth stretching your budget, here are six things that might make you reconsider:

  • PR helps you tell your story

Behind every great brand story you see in the media is a great PR strategy. Stories spark interest and eventually turn visitors into customers. If you have an inspiring story to tell, public relations can help polish it to a shine. Not sure what your story is? We’ll help you find it, create a personality for your brand and build relationships with your target audience. Intelligent PR can fine-tune messages, assess the right time to share a story, and highlight features that will resonate with the media and your audience.

  • PR generates interest and builds awareness

Not only does public relations help you tell a story, but it draws attention to your product and builds genuine interest in your brand more effectively than advertising. Think about it: if you were looking up a product, would an advertisement or an independent review featured on an industry blog be more credible? By using PR to promote your brand, you’ll be able to generate earned media for your business through press releases and articles featured on media outlets.

  • PR persuades people to take action

If a potential client or customer tries to look you up online and doesn’t find you on the first few pages, they’re less likely to buy your products or use your services. No matter how good it looks, your website alone isn’t enough to draw in clients and customers; building on your search ranking through search engine optimisation (SEO) is equally necessary. Whether it’s convincing a target audience to purchase your product or believe in your story, PR can get you the coverage to influence your targeted audience to take action, increasing conversions for your business.

  • PR creates lasting content

Whereas a paid advertising campaign may only last for a few months, public relations creates lasting content that can bring people to your website again and again. And media coverage on industry blogs and news outlets means it’s likely that article will remain online for an extended period, too.

  • PR connects you with influencers

If you want to build credibility for your startup, it’s essential to connect with influencers within your industry. Today’s consumers want to research a brand on their own and hear about it from someone they trust. PR can help you to get your name in front of those influencers that matter.

  • PR lends credibility – and experience

Effective PR can give your products and services much-needed credibility with news coverage on reputable sites and in widely-read publications; a lifesaver when your company is relatively unknown. When you’re green, a PR firm can also serve as a bit of a reality check and guide you on what should, or shouldn’t, be communicated to the media and your target audience.

Finding a PR firm that is as excited about your brand as you are is vital. Here at Firework we are passionate about helping startups find their voice and as such, have developed some specially-tailored packages to ensure you really shine…

You’ve lots to shout about, so take the first step today. Have a look at our new packages and arrange to come in for a chat to find out how we can help you to bring your brand to life.

Gail Titchener

Associate Director, Content

Posted: 9 March 2017

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